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Affiliate Insider partners with Toals Bookmakers

28 August 2018

(PRESS RELEASE) -- Affiliate Insider is quickly becoming the "go-to" agency for affiliate strategy and program management services for iGaming brands after striking a new deal with Toals Bookmakers.

Toals Bookmakers has chosen Affiliate Insider to take its affiliate strategy to a wider U.K.-focused audience.

Lee-Ann Johnstone, AI Founder and CEO, commented, “We are very excited to welcome Toals Bookmakers to Affiliate Insider, and look forward to helping them grow their existing affiliate program. Our experience working with innovative start up brands means we can create winning strategies and leverage our business partnerships to help them grow their affiliate reach.

“Toals provides a unique proposition for U.K. affiliates in that it has an agile approach to marketing and now wants to invest in the development and growth of their brand via the affiliate channel.”

Gary Toal, Director of Toals Bookmakers, added, “We chose to work with Affiliate Insider as we want to work with companies that understand the challenges smaller brands face in a competitive marketplace. With over two decades of experience and a team that really gets where our brand is headed, we’re happy to be working with them to scale our affiliate program up to a new level.

"We’re committed to investing in this channel, which is why we’ve partnered with an experienced team who can help us position and scale our brand to a wider U.K. audience."

Launched in November 2017, Affiliate Insider clients enjoy expert affiliate management and strategy consulting, and PR support through the content hub, alongside access to exclusive content at accelerator bootcamp events such as AffiliateFEST.

This year’s AffiliateFEST agenda, held at Hilton Olympia on Wednesday 19 September alongside the Betting on Sports Week in London (18-21 September), has been designed to keep affiliate entrepreneurs ahead of digital disruption. Key #AffiliateFEST2018 topics include industry regulation, emerging markets, compliance, app store optimization (ASO), search engine optimization (SEO), artificial intelligence (AI), blockchain, influencer marketing and understanding google penalties.

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