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Gaming News
Ad Agency Focuses on Gaming Industry11 August 2003PHILADELPHIA, Pennsylvania – As reported by the Philadelphia Business Journal: “Domus Inc., the Center City advertising agency run by Betty Tuppeny, is launching a practice devoted to the gaming industry. “Domus will handle PR for the Tropicana Casino and Resort in Atlantic City. “…`[Domus'] innovative strategic insights, energy, creative thinking and obvious commitment to driving and demonstrating [return on investment] won the day,’ said Dennis C. Gomes, president of resort operations for Tropicana's parent, Aztar. “…Meanwhile, Domus was enlisted by Pittsburgh-based MARC USA as a subcontractor on the Pennsylvania Lottery account. “…In this case, Domus helped develop the lottery's Golden Opportunities Challenge, a program to encourage corporations to buy blocks of lottery tickets as employee incentives…” |