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Ad Agency Focuses on Gaming Industry

11 August 2003

PHILADELPHIA, Pennsylvania – As reported by the Philadelphia Business Journal: “Domus Inc., the Center City advertising agency run by Betty Tuppeny, is launching a practice devoted to the gaming industry.

“Domus will handle PR for the Tropicana Casino and Resort in Atlantic City.

“…`[Domus'] innovative strategic insights, energy, creative thinking and obvious commitment to driving and demonstrating [return on investment] won the day,’ said Dennis C. Gomes, president of resort operations for Tropicana's parent, Aztar.

“…Meanwhile, Domus was enlisted by Pittsburgh-based MARC USA as a subcontractor on the Pennsylvania Lottery account.

“…In this case, Domus helped develop the lottery's Golden Opportunities Challenge, a program to encourage corporations to buy blocks of lottery tickets as employee incentives…”

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