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Acres Launches NexGen Touch Screen6 August 2002LAS VEGAS – (Press Release) -- Acres Gaming Incorporated (Nasdaq: AGAM), the leader in Bonusing and Casino Management System technology for the gaming industry, today announced it would begin deliveries of its "Next Generation" interactive multimedia display later this calendar year. The new display, already approved for use in Nevada and California, will dramatically improve communication of casinos' marketing and loyalty programs directly to players at slot machines. Acres' NexGen Display is a 6" X 2.25" touch screen color LCD that is five times or more the size of the single color text displays currently in use at most casinos. Casino marketing and loyalty programs will be communicated to slot players utilizing 16-bit color for photo realistic imaging, MPEG video and MP3 stereo sound technologies. Bud Glisson, Chairman and CEO for Acres said, "Our new NexGen display adds a heightened sense of fun and drama to the player's receipt of casino promotions, loyalty rewards and marketing communications. With NexGen's interactive multimedia features, our current Bonusing products can now be delivered in a more entertaining and easily understood manner. NexGen also gives us a delivery vehicle for a whole new range of Bonusing products with unprecedented creativity. We've set yet another industry standard of excellence with this new display." The NexGen display was designed to significantly increase a casino's marketing capabilities in conjunction with Acres' proprietary Bonusing Software. It works like an ATM touch screen to guide players through casino promotions, loyalty programs and cashless gaming transactions with the help of interactive video screens and digital voice prompts. A P.I.N. pad automatically appears on the display when a player's P.I.N. is needed for a secure transaction such as accessing Acres' non-cashable Xtra Credit®. Through Acres' Multimedia Content Manager, a casino can customize the messages it sends to its players and promote casino restaurants, entertainment and special events. The display maximizes the entertainment value and branding opportunities of a casino's communication with players at the slot machine. The Sahara Hotel and Casino on the Las Vegas "strip" and Lakeside Inn and Casino in South Lake Tahoe are scheduled to be the first venue-wide implementations of the NexGen interactive multimedia display. Acres has already secured contracts for complete systems and bonusing from the two Nevada casinos, both scheduled for installation later this calendar year. Several other customers have expressed strong interest in the new display, which will be highlighted at the Global Gaming Expo in Las Vegas this September. |