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888.com launches sportsbook

888Sport will provide betting opportunities on a plethora of sports including UK and Irish horseracing, domestic, European and international football as well as greyhound racing, golf, cricket, rugby, tennis and various novelty events such as Big Brother.

Although 888 caters for all types of customers, 888.com hopes that many occasional and low to medium staking clients will particularly welcome the opportunity to bet with the company's online sports betting site, as they will be able to wager with an award winning company, secure in the knowledge that the high customer service satisfaction levels associated with 888.com bingo, casino and poker will also be available at 888 Sport.

"888.com's entrance into the sports betting market represents a significant milestone in the progression of our diversified, multi-channel strategy to grow customer reach and appeal globally. We believe that although our sportsbook addition will result in existing clients betting on sports with us, it will also provide an opportunity for new clients to experience our award winning brand," said Matt Robinson, Brand Marketing Director.

"So, whether you are placing a bet on a horse race, wagering on who will score the next goal in a live televised football match, or just enjoying playing one our many casino, poker or bingo games, 888.com should be your gaming company of choice," Robinson added.

888.com's global goal is to provide quality entertainment to people who enjoy gambling.

"We believe that by offering our clients a sports betting option we are delivering yet another alternative way for our clients to enjoy gambling - and to do so with a company that is renowned for its safe, fun, fair, regulated and secure environment," continued Robinson.

Although 888.com had previously not offered a sports betting option, it has always had strong links with sports events and sports teams, and 888Sport will seek to maximise their sponsorship of both Seville Football Club and the upcoming 888.com World Snooker Championships. The easy to use site will also offer premium sports content as well as competitive odds and quality promotions covering many sports.

"Sports sponsorship has always been a significant part off 888.com's marketing strategy," said Matt Robinson, "and now that we are offering clients an opportunity to bet on activities like football and snooker, you can be assured we will be looking to offer plenty of markets on Seville FC games and 888.com World Snooker Championship matches in the coming months!"

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