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425 Set To Bring Armchair Punters A New Favourite Next Week.....

5 October 2005

LONDON, UK -- (PRESS RELEASE) -- William Hill TV on Channel 425 (Sky platform) celebrates its first birthday on Thursday 6th October with over 120 hours of live programming every week and plans to launch a brand new early evening programme within weeks (watch this space!)

Channel 425 is a unique channel, free to Sky Digital subscribers, which started quietly on Wednesday 6th October 2004 with just 3 hours a day of live sporting content and RNG events like roulette. Today, Channel 425 has developed a dedicated following for the variance in its programming.....

David Hood, Director of PR at Hills commented; "The channel has come a long way in a year and continues to attract new viewers each week. Channel 425 is a hybrid really, sitting between the simple gaming channels and the dedicated sports channels that are available to viewers on the Sky platform. It has become an integral part of William Hills overall product strategy, by airing the type of content that punters want to bet on and subsequently drives them to our remote betting channels (telephone and internet) and the numbers games like roulette which our viewers access through the interactive red button.

We have plans for additional programming which will be produced in-house and launched to the public in a matter of weeks and will feature some familiar sporting heroes."

WHAT A DIFFERENCE A YEAR MAKES....... For greyhound fans, Channel 425 brings you 2 live meetings per night, every night Tuesday - Saturday, from some of the UK's top tracks including Walthamstow, Brough Park, Sunderland and Coventry.

For Poker fans, Channel 425 brings you Europe's most popular show, Poker 425, featuring a host of poker related interviews, tips and reviews as well as all the latest news from the world of poker. To go to the Poker425 web site, Click here.

For fans of US sports, Channel 425 has gone across 'the pond' to bring you even more great live sports action, including Major League Baseball, the fast and furious game that is a national obsession in the States. Whether it's the Yankees or the Dodgers, the Cardinals or the Braves choose your favourite team and get ready for the action, every Wednesday night from the comfort of your own front room!

For early birds or insomniacs, tune in to Channel 425 and you can now watch the very best thoroughbred horse, greyhound and harness racing live from Australia every day. There's over 80 hour's coverage a week for you to enjoy so check out the Channel 425 programme schedule for further details and transmission times.

And for those who love the beautiful game, what can be better than tuning in to the Samba Boys every Sunday night for live and exclusive coverage on 'Brasil 425' of the famous Brazilian Championship.

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