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2001: A Roman Casino Odyssey and other New Years Adventures

2 January 2001

High-rollers invited to this year’s New Year''s Eve gala at Caesars Atlantic City Hotel, heard "Thus Spake Zarathustra," the music from "2001: A Space Odyssey," blaring from a computer chip embedded inside, when they opened their invitations. The orange and white invitation, designed to look like a planet, asks guests to "journey into a new orbit" and enjoy a "star gazing feast and nectars fit for the gods" at the party, themed "Roman Odyssey 2001." Those players invited to Bally''s Park Place Casino Hotel received a feathered mask and a brightly colored poster for "El Carnival," a Brazilian New Year''s celebration. No expense is spared for the New Years Eve parties and the invitations are only the beginning of the casinos efforts to express their appreciation to their best customers. Every New Year’s Eve, the casinos throw elaborate, invitation-only parties for their loyal patrons. "It''s a way to thank your loyal customers," said Susan Kotzen, spokeswoman for Harrah''s Casino Hotel. "You want to make sure that the experience they have from the time they arrive until they leave is something that will stay with them and something they''ll talk to their friends about and something they''ll remember, so they continue to come back and patronize us," she said. Harrah''s ballroom will be transformed into a wild mix of red with black and white zebra stripes for their party, themed "Red, Hot and Wild." Each of their 800 guests will be given a limited edition crystal egg and a zebra-striped throw rug, she said. The Trump Taj Mahal Casino Resort planned a "24 Karat Gold" celebration for its 3000 guests. The arena was transformed into an opulent ballroom, with fountains, lights and waterfalls all colored gold. At the Showboat Casino Hotel, the theme was a retro-1970’s disco in New York. "It''s really a special treat to our best players," spokeswoman Susan Tulino said. "It''s a way of not only celebrating New Year''s with your best guests, but also thanking them."

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