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WPT, GSN team up to launch

17 March 2008

LOS ANGELES, California -- (PRESS RELEASE) -- WPT Enterprises, Inc. (NASDAQ:WPTE) and its new network partner, GSN, are collaborating on an innovative business model where networks and production companies team up to reach fans together. The two companies — who signed a deal in 2007 to air Season VI of the World Poker Tour® (WPT) on GSN, premiering Monday, March 24 at 9pm ET/PT — have taken their partnership online, aligning their business objectives and consumer offering with the launch of a new website,

The new site provides a built-in call to action for viewers to find the World Poker Tour show on GSN while featuring both brands on one website. delivers new information each week tailored to the final table airing on GSN, taking fans beyond the 2-hour show to experience with behind-the-scenes footage, player history, archived WPT Live Updates, statistics, as well as unique GSN content offerings.

The site also features exclusive previews, show clips, a GSN channel locater, airdate schedules, episode guides, announcer biographies — including new hostess, Layla Kayleigh — and complete Season VI WPT details. Additional content and features will become available as the WPT season premieres on GSN. " is the one-stop shop for everything poker fans would want in a website," said Jamie Roberts, Senior Vice President of Programming, GSN. "It provides exclusive content, features, information and much more about the new season of the WPT as it premieres on its new network home, GSN."

The two brands are also teaming up to deliver multiple consumer promotions to further engage World Poker Tour fans on GSN. Beginning March 24th, the WPT VIP Sweepstakes, in association with Southwest Airlines will prompt fans watching the show to text in or visit to enter for a chance to win WPT VIP prizes such as WPT Boot Camp experiences, WPT Cruises and more. Additionally, WPT and GSN will be running a contest on GSN Live, giving away five trips to Las Vegas where the winners can compete in the WPT Ladies Championship tournament at the Bellagio on April 13th and 14th. Women are a rising force in poker and the two brands are positioned to deliver content and experiences that will foster growth and support of ladies who watch and play.

"The ink was still wet on our network deal when WPT and GSN came together to find the very best way to support both brand initiatives while still delivering a unified message to consumers," said WPT Founder, President and CEO, Steve Lipscomb. "In a time where the television industry is working to come back together, we are grateful to have a network partner who supports innovative ideas that bring the brands together to deliver the ultimate experience for fans and viewers."

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