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Wildwood Casino to undergo property developments

18 April 2012

CRIPPLE CREEK, Colorado -- (PRESS RELEASE) – Wildwood Casino in Cripple Creek, CO is proud to announce its upcoming additions and branding refresh. Along with a new logo and promotional events beginning in May, two new dining establishments will give hungry visitors a full course of enticing options.

Mavericks – An American Classic Buffet, Cripple Creek’s first casino-style, all-you-can-eat buffet will open its steam trays on Tuesday, May 8. Open seven days a week, the buffet will include heaping arrays of hot entrees, pastas and Asian dishes, made-to-order omelets, a carving station and a salad bar for the grazers. Mavericks’ famous prime rib and seafood buffet, on Fridays and Saturdays from 5 to 10pm, gives mouths another reason to water.

“We are excited about Mavericks,” said Kevin Werner, General Manager at Wildwood Casino. “We hope to fill a gap in the market, attract new players and ensure current players have the best gaming experience possible.”

Also in May, Saddle Bar will introduce a new menu featuring Angus burgers, table-side s’mores and a delectable selection of appetizers and desserts. A big screen projector and a variety of food and drink specials, including adult shakes, microbrew drafts and specialty martinis, will give guests plenty to cheer for.

Come the end of summer, Wildwood will also become the home of Cripple Creek’s only Subway, providing an even greater food selection to Wildwood players.

The improvements don’t all have to do with matters of the stomach, however.

“The casino floor has already been transformed to include a high limit slot area and a new video poker area, creating more fun and excitement, and of course, lots of jackpots,” said Kevin.

In addition to the spruced up digs, Wildwood is hoping that the up to $80,000 being given away during May’s promotion will provide even greater enticement to visit the casino.

“We have been conducting a lot of research and gathering feedback from our players,” said Kevin. “Their input is very important to us, and we understand they love winning. We think everyone will really like our upcoming giveaways and promotions.”

As for the rebranding process, Wildwood will begin with a new logo. The logo is intended to more accurately reflect the brand and grow with the casino. Its design is modern, fresh and bright with multiple variations in color.

“We’re excited about the change,” said Werner. “The new logo really conveys Wildwood’s energy and more accurately represents our Vegas-style casino.”

The design team at MOSAK Advertising & Insights, Wildwood’s agency of record, chose elements and colors that represent action and excitement. The ‘swoosh’ in the logo was used to convey action and movement in the casino, and the colors are vibrant and exciting.

Along with a new logo, Wildwood will adopt refreshed brand standards to complement its fresh look, while continuing to deliver excellent customer service and a comfortable atmosphere.

About Wildwood Casino

Encompassing 43,000 square-feet, Wildwood Casino is Cripple Creek’s newest and largest casino with 500+ slot machines, live action poker tables, blackjack, craps, roulette, various dining options, a 67-room hotel and a 225,000 square-foot, climate-controlled parking garage.

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