Gaming News

Video Game Giant Drops 'Net Gambling Ads

REDWOOD CITY, Calif. -- Electronic Arts Inc., whose "Madden NFL" games sell more copies than any other sports video game, said it will stop posting online casino advertisements in its Web site, the New York Times reported.

The California-based company told South Africa-based casino Forward Slash that it would no longer run its ads on the EA Web site, which allows users to play interactive games for free, the newspaper reported.

Electronic Arts is following Internet search engine companies Google Inc. and Yahoo! Inc., which stopped taking online casino advertisements in recent months, the Times said.

Online advertising makes up "a tiny fraction" of EA's almost $3 billion in annual revenue, the Times said, citing spokesman Jeffrey Brown.

Copyright © Las Vegas Sun. Inc. Republished with permission.

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