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Seminole Hard Rock celebrates $1.5 billion expansion

9 July 2018

(PRESS RELEASE) -- The South Florida skyline is changing in a big way as the $1.5 billion expansion project currently underway at the Seminole Hard Rock Hotel & Casino Hollywood, hits a significant construction milestone. A “Topping Out” ceremony is being held on 9 July 2018, at the site of the iconic 450-foot high guitar tower and expansion project.

The venture adds hotel rooms, gaming space, dining and nightlife outlets, a full service spa, three distinct pool experiences, a new retail promenade, a 6,500-seat Hard Rock Live entertainment venue and meeting and convention space to the existing property footprint. It is slated for a fall 2019 opening.

In keeping with tradition, the final steel beam of the highly anticipated project is being ceremonially hoisted and set atop the giant framework of the structure. The long-standing custom, attributed to the ancient Scandinavian ritual of placing a tree on the top of a newly completed building, celebrates the construction efforts and crews that are involved with the project.

The beam itself was transported to the Seminole Tribe’s Brighton, Immokalee, Big Cypress and Hollywood Reservations over the past month to allow members of the Tribal community throughout Florida the chance to sign it as a way to share in the celebration. The onsite construction teams also had the opportunity to leave their signatures on the beam, as a proud representation of their individual efforts on the project.

“Today is an exceptional day,” stated Jim Allen, CEO of Seminole Gaming and Chairman of Hard Rock International. “A vision has truly become a reality as we place this final beam atop this iconic landmark. I thank everyone involved in this project, from the designers and engineers to the day-to-day laborers that are showing the world what the Seminole Tribe and the Hard Rock brand are truly about, unconquered vision, unparalleled service and unlimited future.”

Expansion Highlights:

  • 638 luxury guestrooms and suites in the guitar tower
  • 168 guest rooms and suites in the pool tower, overlooking a lush, private cabana area
  • 30 percent larger gaming floor
  • 3,000 new slot machines
  • 193 table games
  • 46-table Poker Room
  • 21,000 square feet of nightlife
  • 18,000 square-foot roof-top bar
  • Day Club and private pool area
  • 30 new restaurants, lounges and bars
  • 41,000 square-foot Rock Spa
  • 6,500 seat Hard Rock Live entertainment venue
  • 21,000 square feet of new retail space
  • 120,000 square feet of premier meeting and convention space
  • 38,000 square-foot exhibition hall

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