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PointsBet launches new sportsbook with Allen Iverson

8 October 2018

(PRESS RELEASE) -- Australian online bookmaker PointsBet announced today they will soon begin their first foray into the U.S. market, with 24/7 wagering available on various events - all around the world - including the four major American sports. PointsBet separates themselves by rewarding accuracy; the more accurate your bet, the more you can win.

To introduce themselves into the market, the brand has signed NBA legend and Hall-of-Famer Allen Iverson helping to usher in a new way for American sports fans to enjoy wagering. Known for his fearless approach on the court and his ability to challenge the opposition, Iverson is the perfect ambassador to introduce the PointsBet and Points Betting to American bettors.

Iverson will be featured prominently as a brand ambassador at launch across all marketing channels, starting with a series of ad spots where “The Answer” answers all of the marketing questions for PointsBet.

He will also help introduce a free-to-enter $1 million NBA Sweepstakes competition starting Monday, 8 October, that truly tests fans’ knowledge of the game that Iverson once dominated. Simply pick the top 8 seeds in each conference in the correct order and the prize money is yours. The sweepstakes will run through October 16th and is open to Pennsylvania and New Jersey residents.

“We’re over-the-moon to work with an athlete of Allen’s caliber - when people think of AI, they think of a renegade and cultural phenomenon that was known for his flash and style on and off the court. For those reasons, we saw the partnership with Al as a perfect fit to represent the PointsBet brand,” said PointsBet US CEO Johnny Aitken. “Our forthcoming commercials show that Allen is ‘The Answer’ for more than just basketball.”

“If you’re looking for an emerging, high-tech brand that knows what it’s doing and is cool, don’t sleep on PointsBet” said Iverson, “these guys just get it”

Iverson is best known for having spent fourteen years in the NBA, earning eleven All-Star nods, two All-Star MVPs, and the NBA MVP in 2001. He spent his two-year collegiate career with Georgetown. With PointsBet he continues to branch out into the next phase of his career.

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PointsBet launches new sportsbook with Allen Iverson is republished from Online.CasinoCity.com.