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PIMS-SCA announces new partnership with Irish online gaming company Dedsert

12 August 2013

LONDON (PRESS RELEASE) -- Leading promotional risk management company PIMS-SCA is providing Dedsert, the Irish online betting and gaming company, with prize insurance for a guaranteed £7 million jackpot on its Novaball game.

PIMS-SCA is authorized and regulated by the Financial Conduct Authority, and has over 26 years experience in Risk Management. PIMS-SCA positions itself as a company's silent partner, by minimizing the financial risk attributed to larger scale promotions and jackpots. PIMS-SCA also provide secure entry logging facilities to their gaming clients, meaning that Dedsert can upload its entry file twice weekly and be safe in the knowledge that in the event it has a winner, this will be quickly verified and the jackpot will be paid.

Dedsert created a new match-and-win game called Novaball, offering players the chance to win a guaranteed £7 million jackpot twice a week, based on the outcome of the Irish National Lottery draws. The Novaball game is both mobile and web enabled meaning that customers can open a new account, or log into their existing account through either channel, and easily place their bet. The players simply choose a NovaBall pack, create their account and select their method of payment. PIMS-SCA provides prize coverage for both weekly NovaBall jackpots meaning the amounts offered are consistently bigger than the UK or Irish National Lottery jackpots.

"We really pride ourselves in being able to provide lotteries with higher jackpot offerings through secure risk management," said Mark Kimber, CEO of PIMS-SCA. "This partnership means Dedsert will be able to entice more customers to their product each week."

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