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Newly branded JACK Casino debuts today in Cincinnati

8 June 2016

(PRESS RELEASE) -- Life is all about taking chances, and nobody knows that better than JACK Entertainment so the Detroit-based company is betting big on the Queen City as its downtown casino reopens today as JACK Cincinnati Casino.

The transformation began over a year ago with hundreds of people working thousands of hours to bring the company's three Ohio properties together under the JACK brand. JACK Cincinnati Casino joins JACK Thistledown Racino which transitioned in March and JACK Cleveland Casino which transitioned in May.

JACK Entertainment now has 3,200 team members in Ohio and contributes approximately $200 million annually in taxes throughout the state.

"We have lofty goals and are committed to raising the bar on the engagement of our team members and guests," said Matt Cullen, chief executive officer of JACK Entertainment. "We are excited to watch our vision become a reality here in Ohio as we launch what we believe is the next generation in gaming. We will provide this region with a premier experience for our guests and continue to be engaged members of the Cincinnati community."

The casino closed for 40 hours this week to complete the transformation to JACK, which required the installation of more than 500,000 new chips, nearly 50,000 fresh decks of cards and 1,300 pairs of dice. The transition also included:

  • Deployment of the latest gaming technology on nearly 2,000 slot machines
  • Redesigning 123 table games
  • Conversion of 250 signs
  • Integration of nearly 1,200 team members into the JACK Entertainment family

One of the most significant changes casino guests will experience is the company's new loyalty program, ClubJACK. With this advanced rewards program, guests will earn points significantly faster than they ever have before. They also will enjoy free trips, gifts, complimentary benefits and more. Thousands of guests already have enrolled in ClubJACK.

JACK Cincinnati guests will notice a few other changes at the casino, as well:
  • The Diamond Lounge has been renamed The Library, reminding our premier guests that they have a comfortable space to relax and raise a glass.
  • The property's premier steakhouse has been rebranded as Prism, where guests can dine on succulent steak and seafood dishes in an upscale environment.
  • The company is introducing the Market District Buffet, a restaurant that embodies JACK's commitment to serving fresh, seasonal foods.
  • The concert venue, The Backyard, invites guests to sit back, relax and enjoy the show – right in their own backyard, the heart of downtown Cincinnati.

One thing that will not change is our property's team.

"Our greatest asset is our team members and we have the best in the business," said Mark Dunkeson, JACK Entertainment president and chief operating officer. "All of the outstanding people the community of Cincinnati have come to know and depend on will continue to be part of the JACK experience. We're proud to have them on our team. We are also very proud of our success in the area of diversity and inclusion through innovative hiring practices and minority partnerships, efforts recognized by Cincinnati USA when the casino won the inaugural Horace Sudduth Progressive Business Award in 2014."

What's in a name?

The JACK brand represents the company's progressive spirit, pursuit of excellence through innovation and desire to deliver guests with unexpected, delightful experiences around the clock. JACK is bold, creative and committed to urban revitalization, with a few surprises thrown in for good measure.

The unveiling of the new brand is just one part of the equation. JACK Entertainment recruited the gaming industry's most talented executives, assumed daily operations and installed the gaming industry's most advanced technology in its three Ohio properties.

"JACK is all about having fun and an unwavering focus on guest services. We will always deliver exciting ways to turn up the heat on gaming and entertainment," Dunkeson said. "This means daily promotions, exciting concerts and an exceptional gaming environment."

The Grand Opening

Guests are invited to JACK Cincinnati Casino on Wednesday, June 8, for a grand opening celebration that will last through the weekend. The party includes stilt walkers, podium dancers, showgirls, music and more. In addition, the Backyard will kick off its summer concert season with Patti LaBelle & The Commodores on Friday, June 10, and Dolly Parton on Saturday, June 11.

In true JACK style, guests will have a chance to win a share of $25,000 in free play this weekend and a 2016 Cadillac CT6. The offers will continue to roll in with exciting promotions and offers every day of the year.

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