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MotorCityCasino reinvents Detroit skyline

21 November 2007

DETROIT, Nevada -- (PRESS RELEASE) -- The Detroit skyline was completely reinvented today as the sweeping stainless steel roof of the new MotorCity Casino Hotel was completed while high-intensity programmable LED (light emitting diodes) light tubes illuminated the exterior of the new landmark. A new valet building and completed construction on adjacent roadways complimented the unveiling. MotorCity Casino is undergoing a $300 million expansion project which includes a recent casino expansion and the construction of a 17-story, 400-room hotel which will open on November 28.

Lighting up Detroit

Nearly 4,800 LED light tubes embrace the hotel tower and saturate it in color from the third to the 15th floors. The fixtures use less than half the power of an incandescent bulb and can last 10 years. They are capable of 16.7 million colors, and are fully programmable to present light and music shows reflective of the seasons, holidays and local festivities. "We look forward to celebrating everything from local sporting victories to the Fourth of July on the exterior of our building," said Rhonda Cohen, chief operating officer of MotorCity Casino Hotel. After today's unveiling, the lights will stay illuminated and become a permanent fixture of the Detroit skyline.

Suspended sculpture

The curved 304 ft. roofline of the hotel tower, designed by custom auto designer and television personality Chip Foose, rises 270 ft. above Grand River Avenue at the Lodge Freeway (M-10), and cantilevers nearly 60 ft. over the northwest side of the hotel tower. The stainless steel undulating ribbon, which Foose says was inspired by the door molding on a 1957 Chevrolet Bel Air, ranges in height from 3.5 - 10 ft., and weighs more than 181 tons. Foose, along with California-based interior design firm Genesis Associates, also contributed to the interior design of the casino. MotorCity Casino Hotel is the acclaimed designer's first building, architectural and interior design project.

Architecture

"Designing the hotel and casino project was a passionate endeavor," said Cohen. "Instead of borrowing glitz from Las Vegas, our design and architecture teams were guided by ownership to embrace the city around them." Cohen said the team, led by Detroit-based general contractor Michigan Industrial Design (MIG), adopted Detroit's rich automotive history and used it as the starting point for a new casino hotel worthy of the name "MotorCity." The corner of the former Wonder Bread Bakery building has been fully restored to its original condition circa 1915, preserving an iconic piece of Detroit history. Foose, along with Southfield, Mich. architect Giffels/Norr, blended design cues from the original bakery structure with future-retro automotive elements to create a daring exterior design. The project constitutes the largest bricklaying project in the state since the construction of Ford Field, which was completed in 2002.

Visiting made easier

As part of the overall expansion project, MotorCity Casino Hotel has completely redesigned its valet building and continues to offer complimentary, covered valet parking, as well as free self-parking for more than 3,500 vehicles. In addition, the Michigan Department of Transportation (MDOT) recently completed significant roadway improvements to allow simplified entrance from major roadways and quicker egress upon departure. Improvements include: Adding a second lane to the Grand River Ave. exit ramp of the southbound Lodge Freeway; and, redesigning the Temple and Grand River Ave. intersection to permit an immediate left hand turn onto northbound Lodge Freeway when leaving the property.

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