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Maryland Live! Casino appoints Executive Director of Relationship Marketing

26 June 2017

(PRESS RELEASE) -- Live! Casino & Hotel today announced that Jennifer Kearns has been promoted to Executive Director of Relationship Marketing.

In her new role, Ms. Kearns will be responsible for leading the relationship marketing team in building and enhancing the VIP guest experience, with a keen focus on the flagship luxury Live! Hotel, set to open in early 2018. Ms. Kearns, who launched the casino's customer relationship management system as the Director of Relationship Marketing, will continue cultivating strong relationships with new and existing customers and enriching VIP guest service.

Prior to Live! Casino & Hotel, Kearns worked at SugarHouse Casino in Philadelphia, where she mastered her skills in VIP Guest Service, Casino Host Management and VIP Event Management. One of her many accomplishments, she spearheaded the launch of a property-wide CRM system, which increased customer loyalty and took the customer-casino relationship to the next level.

Prior to SugarHouse, Jennifer worked in Marketing and Interactive Multimedia for the NHL Philadelphia Flyers during the 2010 Stanley Cup Playoff Finals focusing on merchandise, social media graphics and fan development initiatives.

For information about Live! Casino & Hotel, visit the website.

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