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Majestic Star Casino shows growth in revenue

14 May 2010

GARY, Indiana -- (PRESS RELEASE) -- There's only one casino in Chicagoland that's posting the kind of numbers that are exciting to both players and management alike: Majestic Star Casino.

Building on momentum created from recent property renovations and news of liberal slot payouts, Majestic Star posted its third consecutive month with year-over-year growth in revenue and admissions, once again outperforming local rivals such as Ameristar in East Chicago.

"When this new management team came in last year, our goal was simple: Create a friendly, comfortable environment with a focus on good service and good food at a great price," said Larry Buck, Senior Vice President and General Manager of Majestic Star Casinos & Hotel. "We wanted to connect with our players and give them the best value in Chicagoland—in our pricing, our food and entertainment, and certainly with our loose slots. What we're seeing with these numbers is that our commitment is paying off."

The numbers are significant, considering the economic climate and compared to other area casinos.
- In April, revenue up 6% and admissions up 11% from 2009.
- Third straight month posting year-over-year growth in both categories.
- Outperforming Ameristar East Chicago in both revenue and admissions in March and April.
- Loosest nickel and dollar slots in 2009, according Casino Player magazine.

These results come in the wake of recent property enhancements that include new Video Poker and Baccarat rooms, the new Key Rewards Players Club, and new menus and pricing at Don B's Steakhouse and Passports Buffet.

"There's a great sense of pride in these results," Buck said, "because everyone had a part in this. From the valets to the dealers to the servers, front of house, back of house, everyone. Doing the renovations and having loose slots, that's the easy part. Creating a friendly atmosphere to go along with a winning experience, that comes from our Team Members. They made it happen and our players are responding. They know it pays to play at Majestic Star."

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