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Lumiere Place and River City Casino to give away $1 million

17 May 2012

ST. LOUIS, Mo. -- (PRESS RELEASE) -- Lumière Place Casino & Hotels and River City Casino are teaming up to give one lucky winner $1,000,000 this year. With a 1 in 400 shot of winning, there’s never been a dual property promotion of this magnitude in the market, much less the history of Pinnacle Entertainment properties.

“Our new mychoice mymillion isn’t just a game-changing promotion, it’s a life-changing event,” said Joe Branchik, Vice President of Marketing at River City Casino and its sister property, Lumière Place.

mychoice mymillion officially kicked off April 1st. Every Saturday from April 7th through December 29th, 10 lucky guests will win $1,000 and an automatic entry into the $1,000,000 combined property finale drawing on Sunday, December 30th. With the last finalists drawn prior to the big announcement, a grand total of 400 finalists will have a chance to win $1,000,000 guaranteed. Factoring in the weekly finalists’ winnings, a combined total of $1,400,000 will be given away during the mychoice mymillion promotion.

"River City Casino and Lumière Place are breaking new ground in gaming with mychoice mymillion. A 1 in 400 shot at winning $1,000,000 is simply unprecedented odds,” added Branchik.

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