Gaming News

Lucky Eagle picks Marketing Results system

HENDERSON, Nevada -- (PRESS RELEASE) -- Marketing Results Inc. (MRI), announced today that Lucky Eagle Casino has implemented the Advanced Intelligence Marketing (AIM(TM)) system, as its complete database marketing solution.

The AIM system chosen by Lucky Eagle Casino provides an in-house solution with the business intelligence required to help drive increased market share and profitability. "I chose the AIM program because it fits over the top of my existing player tracking system and acts as the brains that put my entire strategic database marketing plan in motion. I needed a system that could help build profitable relationships with our customers, and AIM does everything from kissing my customers at the mailbox to hosting them on property," said John Setterstrom, General Manager of The Chehalis Tribes' Lucky Eagle Casino located in Rochester, Washington.

AIM provides competitive advantage through detailed database analysis, end-to-end campaign management tools that create efficiencies in executing marketing campaigns and player development tools that include a contact management system and department productivity reports.

"We have had a long and successful relationship with Lucky Eagle Casino," said Gary Border, President of Marketing Results. "We are proud that they have chosen the AIM system to support ongoing casino marketing success. We are confident the database analysis and campaign management tools within AIM will empower decision making and staff efficiencies, as well as build upon the already outstanding customer service Lucky Eagle Casino provides."

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