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Juha Helppi signs a major endorsement deal with RAY

17 May 2011

(PRESS RELEASE) -- During his professional career Juha Helppi has won over $3.7 million by playing in live poker tournaments. Just last week he cashed over $450,000 in two events during EPT Madrid. For the next two years he will be RAY's front man and will also carry RAY's colors when he takes part in poker tournaments all over the world.

”Juha Helppi is a good choice as our co-operation partner. He's a long-standing Finnish professional, who enjoys great respect in the world of poker players. Last year we asked our customers, who they thought would be the most fitting Finnish player to represent RAY. Helppi was the clear winner,” says Jussi Hietaranta, RAY's Head of Poker Games.

Juha Helppi (34) became interested in poker whilst working as a dealer for RAY in Finland at the end of the '90s. Following his success in the WPT tournament held in Aruba in 2002 he was able to become a professional poker player.

Following his collaboration with RAY, Helppi will actively take part in developing the RAY Poker. His presence will boost RAY's poker services and will also create new possibilities for the players to play the game.

“I’m very excited to be signing with RAY. Being from Finland this was a natural choice for me. I strongly believe that I can be a good representative of RAY. I am grateful to my poker agency Poker Icons for this opportunity,” says Helppi.

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