Gaming News

Island Resort Signs Picks VCAT System

SAN DIEGO, California -- (PRESS RELEASE) -- Venture Catalyst Incorporated ("VCAT") (OTCBB:VCAT), announced today that the Hannahville Indian Community, dba Island Resort & Casino, has licensed Mariposa, VCAT's customer relationship management (CRM), marketing and business intelligence software system for use at its Island Resort & Casino located in Harris, Michigan.

"We are excited to add the Hannahville Indian Community and Island Resort & Casino to our growing family of Mariposa clients. We believe Mariposa is an excellent choice to complement the casino's current expansion effort and will help them strengthen relationships with their customers," said Greg Shay, Chief Executive Officer and President of VCAT.

Mariposa is an award-winning software solution that provides a fully-integrated marketing and business intelligence system for the gaming industry. Developed to work in conjunction with existing player tracking, slot accounting, hotel management and other data collection systems, Mariposa can dramatically improve the way casinos do business. By providing gaming properties with tools to create, execute and track sophisticated multi-channel, targeted marketing campaigns, as well as analyze both customers and products on the casino floor, Mariposa can significantly help increase revenues and operating efficiency. Mariposa consists of a proprietary modular suite of applications, including Campaign Management, Data Visualization, with easy-to-read mapping features, a Data Warehouse, including predictive modeling, reporting and analytics, and a Player Contact System.

Mariposa clients include: Barona Valley Ranch Resort & Casino; Hard Rock Hotel and Casino; Greektown Casino; all six Resorts International casinos, including: the Las Vegas Hilton, Resorts Atlantic City, Atlantic City Hilton, Resorts Tunica, Bally's Tunica and Resorts East Chicago; Thunder Valley Casino; Dubuque Greyhound Park & Casino; Stratosphere Casino Hotel & Tower; Arizona Charlie's Boulder and Arizona Charlie's Decatur; Don Laughlin's Riverside Resort Hotel & Casino; San Manuel Indian Bingo & Casino, Grand Casino Mille Lacs and Grand Casino Hinckley.

"The management and staff of the Island Resort & Casino are pleased and excited to join VCAT's Mariposa family. We believe that Mariposa, coupled with our existing staff's expertise and enthusiasm, can guide us to the next level of customer service. Additionally, the system will enable the management staff to make that next leap forward in efficiency and effective decision making so crucial to the success of our expanding business," said Tom McChesney, General Manager of Island Resort & Casino.

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