Gaming News

In KC, Penny Ante Is Now The Favorite

KANSAS CITY -- As reported by the Kansas City Star: "Penny slots are now Kansas City's most popular casino game.

"...December data, the latest available from the Missouri Gaming Commission, shows penny devices now are the most plentiful game on local casino floors — 34.1 percent of the market's total inventory of 8,088 slots.

"Quarter machines, casinos' longtime top attraction, slipped for the first time to second place at 32.8 percent.

"Payback averages for the most recent six months show Isle of Capri has supplanted the Argosy Riverside Casino as the market's loosest penny leader. The marketplace grew in December by a net 282 slots, and most of them were penny devices like Aristocrat's popular Sun and Moon and Pompei games that swept the industry coast to coast in 2004.

"...Ultimately the casinos' battle for market share is won or lost in the slot aisles that generate more than 85 percent of revenues..."

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