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Horseshoe Casino, CMT plan bar

18 January 2008

BOSSIER CITY, Louisiana -- (PRESS RELEASE) -- Horseshoe Casino and Hotel along with CMT today announced plans for the first ever CMT Crossroads Bar. An extension of CMT's hit television series, the bar will be located at Horseshoe, and will showcase local and regional musicians. The $3.3 million project will encompass 3,300 square feet with a stage, dance floor, and a grandiose 27-foot circular bar. CMT Crossroads Bar is already under construction, and is scheduled to open in the spring of 2008.

"CMT prides itself on its long history of creating great music with country music's top stars, and we are delighted to partner with Harrah's Entertainment in bringing the CMT Crossroads brand a step closer to the fans," said Jeff Yapp, Executive Vice President, program enterprises, MTVN/CMT. "We believe this collaboration is the perfect opportunity to leverage the power of both brands for a truly unique and authentic entertainment experience."

Named after the popular CMT series, CMT Crossroads Bar is designed to capture the mood of a well-worn, well-loved Honky Tonk or roadhouse bar, with an authentically country decor. Set against dark wood tones and rusted metals, the interior will feature hand-scraped, wide-planked wood floors, and walls plastered with CMT Crossroads memorabilia and hand-drawn graphics. The design includes original artwork, neon signs, suspended hubcap ceilings, a belt buckle display, lights made from recycled traffic lights and LED screens throughout. The seating areas vary to provide flexibility in order to change the venue depending on the function of the day or night.

CMT Crossroads is the first outlet of this type for both partners. The concept came about after CMT presented the idea to officials of Horseshoe's parent company Harrah's Entertainment, Inc. With a close proximity to many major metropolitan areas, and a dedication to provide unparalleled entertainment, Horseshoe Bossier City is no doubt the location that would best capture the mission of CMT.

"Horseshoe Casino and CMT are a perfect fit; as we both continue to lead our industries in innovative concepts. Having CMT as part of the Horseshoe family will open the door to many possibilities and proves that we are dedicated to enhancing the entertainment experience of our guests," said Geno Iafrate, Regional President and General Manager of Horseshoe Casino and Hotel.

"We are thrilled to have the opportunity to partner with CMT in creating the first ever CMT Crossroads Bar," said Kris Hart, Vice President of Brand Management for Harrah's Entertainment, Inc. "We are committed to offering our customers a variety of entertainment options, and feel that the new CMT Crossroads Bar concept is an ideal marriage of two brands that have entertainment as a core value. We are also quite excited about leveraging this valuable relationship at some of our other properties around the country.

The hit television series CMT Crossroads pairs country music stars with popular artists from other genres, to play together, swap stories, and share their common love of music. Recent episodes have included Lionel Richie and Kenny Rogers, Bon Jovi and Sugarland, Kelly Clarkson and Reba McEntire, Kenny "Babyface" Edmond and Trisha Yearwood, Joss Stone and LeAnn Rimes. The brand extension, CMT Crossroads, will feature a variety of local and regional acts. Horseshoe will also partner with local media outlets to host a night of live music each week.

CMT, a unit of Viacom's MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and Heartland entertainment, reaching more than 87 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.

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