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Harrah's hosts multicultural business seminar

RENO, Nevada -- (PRESS RELEASE) -- In a nation rich with diverse cultures and ethnic identities, using just one approach to public relations can be limiting. The Sierra Nevada Chapter of the Public Relations Society of America (PRSA) is hosting an in-depth, professional development seminar on maximizing Hispanic initiatives on Wednesday, May 28 at Harrah's Hotel and Casino Convention Center in Reno.

Manny Santos, Director, MultiVu Latino, a PR Newswire company, will present a program entitled "From Media Relations to Measurement: Maximizing Your Multicultural Initiatives in 2008," which is traveling nationwide to various PRSA chapters. Santos will feature insights, tactics and tools for the execution and measurement of successful multicultural public relations programs with a concentration on the Hispanic market.

An award-winning media professional with more than 15 years of experience in bilingual television and radio production, marketing and advertising, Santos has developed communications programs for a wide variety of Fortune 500 clients. He is currently the director of MultiVu Latino, a new division dedicated to providing broadcast public relations and multimedia services to the U.S. Hispanic market. He counsels clients on content development and targeted delivery via a full suite of media solutions for television, radio and the Internet.

Event Details

"From Media Relations to Measurement: Maximizing Your Multicultural Initiatives in 2008" -- presentation from Manny Santos, Director, MultiVu Latino, a PR Newswire company

    Wednesday, May 28, 2008
    11:35 a.m. -- Registration
    Noon - 1:00 p.m. -- Lunch/presentation
    Location: Harrah's Hotel and Casino Convention Center in Reno, 219
North Center Street Reno, NV 89501

    Cost: PRSA Members $20, Non-Members $30, Students: $15 (with valid ID)

For more information and to RSVP, please contact: Aimee Eiguren at 775-323-4500 or aimee@innerwestadv.com.

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