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Hard Rock International, Intrawest Team Up for Resort2 March 2006
ORLANDO, Florida -- (PRESS RELEASE) -- Hard Rock International announced today its intention to develop a lifestyle condominium-hotel, in partnership with Intrawest Corporation, at the Copper Mountain Resort in Summit County, Colorado.
Hard Rock's four-star, luxury property - a multi-million dollar project - would feature the company's unique rock experience, quality service and amenities, situated within an exclusive resort setting at the base of Copper Mountain. The hotel would be the first property developed under an agreement announced in August 2005 between Lifestar Hotels LLC - a 50:50 joint venture between Hard Rock International and Sol Melia Hotels - and Intrawest, which owns Copper Mountain. Under the agreement, Lifestar would develop lifestyle Hard Rock Hotels at select Intrawest properties worldwide.
Hard Rock Hotel Copper Mountain is part of a revised master plan amendment currently being sought for the Copper Mountain Resort. Under the plan, construction on the new hotel could start as early as 2007. Under the provision of an amended master plan, the hotel would be Hard Rock's first-ever mountain resort property.
"We are extremely excited to announce Copper Mountain as the first of several projects to be developed through an important and valuable partnership with Intrawest," said Trevor Horwell, vice president, Hard Rock Hotels. "Our goal in 2006 is to continue to expand the Hard Rock brand with unique, new properties - including urban hotel and destination resorts. In the process, we seek strategic partners who share our commitment to providing guests with a superior stay and the unparalleled Hard Rock experience. Intrawest fits that paradigm perfectly."
"We are very excited about the opportunity of having a Hard Rock Hotel at Copper Mountain," added Gary Rodgers, Senior Vice-President, Intrawest Colorado and General Manager of Copper Mountain Resort. "Hard Rock properties are truly four-star in every way, from outstanding amenities and service to a dedication to support and serve their communities. I have been very impressed with Hard Rock International as a company with a long philanthropic history that is a great match to Copper's own value system. We believe this partnership will have numerous benefits for Copper Mountain and the larger Summit County community."
Hard Rock Hotel Copper Mountain would include four-star, luxury residences surrounded by an array of first-class resort amenities. The hotel would feature approximately 320 residences, a state-of-the-art spa, exterior hot tubs and a heated multi-level swimming pool with an outdoor bar. Owners and guests will experience a renowned signature restaurant, a lively apres ski bar in the heart of the hotel, a sophisticated nightlife offering and breathtaking mountain views.
Underscoring Hard Rock's tradition of providing luxury with a unique rock 'n' roll edge, the hotel would also introduce the ultimate guilty pleasure for skiers and snowboarders alike: "The Ski Roadie." Similar to a band roadie, the Ski Roadie will assist our guests with the transportation and maintenance of their gear before and after hitting the slopes, alleviating pre- and post-mountain stress.
Hard Rock Hotels offer travelers access to exclusive four-star boutique hotels located in key gateway cities, exotic and sought-after vacation destinations, and soon, the mountain and warm weather resorts of Intrawest. From Chicago to Orlando and Bali to Madrid, Hard Rock Hotel guests experience first-class service and accommodations with a defined musical edge. Located in some of the most desired destinations on the planet, Hard Rock Hotels offer a unique and exciting experience for people who demand the best. World-renowned customer service, destination restaurants, high-radar bar concepts, innovative cuisine, stylishly appointed guest rooms, luxury spas and lavish and exotic pools make the Hard Rock Hotel guest experience truly first-class.
Copper Mountain, just 75 miles from Denver, is located in the heart of the legendary Rocky Mountains, renowned for the best snow conditions in the world. Touting more than 23 feet of powder this year alone, Copper Mountain offers the finest. With 2,450 acres of skiable terrain, visitors choose from over 125 trails, some of the best bowl skiing in the Western Hemisphere, and naturally divided terrain designed by Mother Nature for all abilities and ages. Three recently completed base areas have redefined the Copper experience. With the nearest lift located practically at its doorstep, the Hard Rock Hotel will ensure that guests enjoy a superior resort experience.