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Foxwoods rolls out gamified campaigns with OfferCraft

7 November 2017

(PRESS RELEASE) -- OfferCraft, a software company that uses artificial intelligence and gamification to help companies increase customer revenue and employee engagement, has partnered with Foxwoods Resort Casino and FoxwoodsONLINE in Connecticut to launch interactive promotional games to draw in new customers, reward existing ones and engage team members.

More than 80 gamified promotions powered by OfferCraft have been launched to date, which include trivia quizzes, guessing games, digital scratch cards, wheel spins, basketball shootouts, gamified surveys and others.

"OfferCraft has become core to our efforts to recruit, retain and reward our players," said Jennifer Johnson, Vice President of Loyalty Marketing at Foxwoods Resort Casino. "We use the platform to better understand and serve our guests, to give away prizes at community events, to encourage concert goers to stay for a cocktail, to drive additional visits and to re-engage guests. More than one third of new member acquisition is attributed to OfferCraft promotions. OfferCraft has been a wonderful partner, and we look forward building on the success we have already had with gamified promotions."

OfferCraft's patent-pending artificial intelligence tools allow offers, coupons and rewards to change themselves into something different if they're initially ignored. So if an incentive fails to motivate someone, that person might see their reward or offer transform into something more tailored to their specific desires. Its gamification platform presents these intelligent incentives in more fun, engaging ways.

The OfferCraft games for FoxwoodsONLINE, Foxwoods' free online social casino, have captured more than 50,000 email addresses. A single Facebook post drove more than 4,000 new customer registrations and cut customer acquisition costs in half.

"OfferCraft has contributed to the strong overall performance of FoxwoodsONLINE," said Seth Young, Director of Online Gaming. "The platform has become a part of our strategy to attract and engage new and existing players. I also can't say enough about their top notch team of people and their ability to work with us quickly and efficiently to accomplish our goals."

Foxwoods, which is celebrating its 25th anniversary this year, has used OfferCraft campaigns in a wide variety of venues, including at stadium promotions, on the back of concert tickets, as a thank you gift to new members, to celebrate holidays such as Mother's Day, in partnership with the Connecticut Lottery, and even to promote its annual Lobster Mania event. A customer satisfaction survey launched using OfferCraft led to a 500% increase in the response rate compared to prior efforts.

The property's HR team is also using OfferCraft's software to present information and training modules to employees in exciting and memorable new ways. To facilitate internal communications, the property is rolling out daily digital updates with a scrolling news feed using the OfferCraft Employee Communications Platform. Foxwoods has teamed with OfferCraft to gamify its refresher course for employees on guest service standards. And they're building photo-based and multilingual training and onboarding experiences to accommodate a Foxwoods staff that speaks dozens of languages.

"Foxwoods has been extraordinarily creative in their use of our platform to engage patrons and staff," said OfferCraft CEO Aron Ezra. "We're very proud of the great work we've done together."

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