CasinoCityTimes.com

Gurus
News
Newsletter
Search News Subscribe
Stay informed with the
NEW Casino City Times newsletter!
Newsletter Signup
Stay informed with the
NEW Casino City Times newsletter!
Related Links

Gaming News

 

Colorado Lottery, imX Solutions sign deal

10 October 2006

ROYAL OAK, Michigan – (PRESS RELEASE) -- The Colorado Lottery will distribute imX Solutions' promotional, educational and secured research (PEM) cards through designated independent retailers this fall. The promotional acceptance, educational effectiveness and research capabilities will be used to evaluate the market potential of this digital medium to help launch the Colorado Lottery's newest online game, MatchPlay, in February 2007. The scope of the project is defined in two phases. The first phase is a limited market test involving designated independent retailers; the second phase is defined as a statewide rollout of the card.

"The program we have developed for the Colorado Lottery goes beyond the media channels typically utilized by other lotteries," said David Farris, Director of Sales and Marketing, imX Solutions, Inc. "It provides a solution that has immediate, medium and long-term applications for all lotteries -- worldwide."

"We're always exploring new ways to reach our players, and IMX offered a great, forward-looking tool to not only educate players about an upcoming game, but also deliver our proceeds message in a whole new way," said Tom Cargal, Marketing Manager, Colorado Lottery. "Research, a game simulator, a proceeds commercial, and, perhaps further down the line, third-party offers or incentives ... the possibilities with this product are endless."

< Gaming News