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Black Oak Casino Resort appoints new Executive Director of Marketing

23 May 2018

(PRESS RELEASE) -- Black Oak Casino Resort, an enterprise of the Tuolumne Band of Me-Wuk Indians, announced today the promotion of Leif Kruger to the role of Executive Director of Marketing. Kruger comes to the position after serving as Guest Development Director for the past 12 years, and 17 years with the casino.

“We are so excited to have a Black Oak Casino Resort veteran leading the marketing team,” said Aaron Moss, General Manager of Black Oak Casino Resort. “Leif has been with us since the beginning in 2001 and has helped us grow to become a premier entertainment destination in Northern California. His knowledge of our property and its history make him an ideal fit for the position.”

In his new role, Kruger will oversee and implement the advertising and marketing plans for Black Oak Casino Resort. Day to day responsibilities will include market and competitor analysis, growth strategy, strategic positioning of marketing initiatives and new promotional approaches. He will also coordinate activities such as events, marketing strategies and promotions with his teams and other managers to ensure cohesive interdepartmental relationships.

Kruger started his entertainment career in 1981 doing various jobs throughout the 4,000 seat Circle Star Theatre in the San Francisco Bay area. He later moved to Tuolumne County in 2000 and started working at Black Oak Casino Resort as Hospitality Manager. His interest and understanding of the casino industry grew quickly, and he soon spearheaded the creation of the Guest Development Department. He has worked hand in hand with the Marketing team, serving for the last 12 years as Guest Development Director for the property.

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