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BetandWin.com Launches Product Innovations

1 July 2002

VIENNA, Austria – (Press Release) -- Live betting: breathless excitement in real time. Follow each game live and bet in real time - some 4,000 customers have been using this new feature simultaneously during the recent World Cup games. Thanks to flash technology, the odds are now updated in real time, making it unnecessary to refresh the page, and enabling users to place their bets without the slightest delay. At the same time, useful information about the event, such as the score, elapsed time, yellow and red cards, etc., is also superimposed on the screen. This interactive football experience is rounded out by a live ticker showing the state of play and a chat function.

It goes without saying that betandwin.com customers will not have to give up this exciting feature once the soccer World Cup ends. It is also ideally suited for tennis, where the relative strengths of each player vary from one second to the next, and for American sports like football, ice hockey, baseball and basketball.

SMS betting: only "a nod and a wink" are faster:

betandwin.com's new SMS betting service allows you to place your bet with few letters via SMS. Successfully introduced at the beginning of June, the SMS betting service developed by betandwin.com is the first of its kind world-wide to be used for real money bets. The system makes it possible to use betandwin.com's entire range of bets over a mobile phone. Though the main focus is currently on soccer and Formula 1, other sports are currently in preparation. Thanks to an exclusive agreement with mobilkom Austria, payment takes place simply and securely via mobile phone bill. Customers of other network providers can use the SMS betting service via the payment provider paybox.

Refer friends: experience sports and adventure:

"No matter whether you prefer paragliding, bungee jumping, rafting or ten days' easy riding through the Californian desert, the prizes for those who refer the most new customers guarantee sheer adventure, and are directed specifically at our target group: dynamic, sports-loving, and adventuresome people," is how Co-CEO and Marketing Director Manfred Bodner explains betandwin.com's new customer referral programme. "However, a campaign of this kind can be successful only if the incentives offered truly appeal to our users and potential users." This has been achieved by a First Friend Prize and regular bonuses for every new customer acquired.

"Just 17 friends to go to your parachute jump!" The "Refer Friends" page in the account area shows you how far you still have to go for your next prize at any given time. Of course customers are also able to contact friends by e-mail directly from the account area.

Live scores: a familiar feature enhanced:

The new live scores feature has been customised to users' requests, and now has an exciting modern layout with additional features. Comparative information such as "head-to-head statistics" can be called up for any event, and a preliminary selection made for the particular sports event in which the user is interested. The information-packed pages covering daily sporting events are rounded out by the latest live results of the day.

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