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Behind the Scenes at Melbourne's Crown Casino

30 December 2002

AUSTRALIA – As reported by the BBC: ``At the heart of the Casino's massive organisation is the humble text message.

``The technology that started off as a favourite way for teenagers to organise dates has now graduated to become an indispensable corporate tool.

``It is four in the afternoon and Tania Anticev has a problem - the Casino is getting busy and she needs to open another room of gaming tables.

``…Instead of hitting the phones, Crown's chief scheduler heads for her computer to type a global text message that will go out immediately to the mobile phones of all casual staff.

``The first ones to ring in get the night's job.

``…In a busy month, Crown will send up to 10 SMS or text messages to its pool of casuals.

``…In a highly automated business, saving that amount of time adds up to big cost savings…"

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