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Bally's Opens Penny Slot Parlor

7 June 2004

ATLANTIC CITY, New Jersey – As reported by the Press of Atlantic City: "…In a recent nationwide survey, 15 percent of Americans said they wouldn't even bother to pick up a penny if they saw one lying on the ground.

"But the single cent is gaining new respect at the Atlantic City casinos - places normally associated with high rollers, palatial suites and limousines, not the penny-ante crowd.

"Responding to the growing popularity of penny slot machines, Bally's Atlantic City has opened a new attraction called 'Pennyville' on the mezzanine level of its Claridge casino annex.

"Pennyville features 149 penny machines, the largest number of any slot parlor in town.

"…Patrons are surrounded by a cheery decor, custom lighting, wide aisles and comfortable seating.

"…Like many of the attractions in the casinos, Pennyville is a fantasy world. It has its own street, Penny Lane, and its own mayor, a top-hatted chap who bears a strong resemblance to Rich Uncle Pennybags, the mustachioed icon of the Atlantic City-inspired Monopoly board game.

"Gamblers have their choice of a variety of penny slot machines, including progressive slots in one-cent denominations.

"…Regular penny machines allow gamblers to place bets ranging from one cent to $2, or 200 pennies. There is a maximum $50 jackpot for a one-cent wager.

"…Gamblers don't actually insert pennies in the machines, and jackpots aren't paid out in pennies. The slots accept only cash and EZ Pay vouchers. Depending on the amount, vouchers, checks or cash are used to pay the jackpots…"

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