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Bally Technologies, Compudigm sign deal

7 November 2007

LAS VEGAS, Nevada -- (PRESS RELEASE) -- Bally Technologies, Inc. (NYSE: BYI) announced today that it has signed a contract to acquire the Gaming Power and seePOWER applications for the gaming industry from Compudigm International, adding exclusive and powerful data visualization and business analysis technology to the new Bally Business Intelligence product line.

Compudigm's integrated solutions will immediately serve as a key component in Bally's server-gaming strategy and the Company's plans for delivering "The Networked Floor Of The Future."

The acquired Compudigm technology currently monitors, manages and optimizes data from more than 60,000 gaming positions around the world that generate $6 billion in annual revenues. Current customers using this product for marketing and business analysis include Harrah's Entertainment, Penn National Gaming, Trump Entertainment Resorts and the Seminole Tribe of Florida, as well as major casinos in New Zealand and Australia.

Bally also announces the launch of a comprehensive Business Intelligence solution that will consist of two distinct and integrated modules -- its internally developed Data Analysis Dashboard and Compudigm's Gaming Power and seePower Data Visualization modules -- both working off one combined Gaming Data Warehouse. This combination of two best-of-breed solutions will offer the most powerful and state-of-the-art business intelligence suite for the gaming industry.

The Data Analysis Dashboard offers more than 650 predefined key performance indicators (KPIs), graphical data analysis charts and graphs, more than 150 predefined reports and ad-hoc reporting that will bring all essential information required to manage a casino just a few computer clicks away.

"The Compudigm technology acquisition is consistent with our commitment to deliver leading, yet useable technology with a strong return on investment to our Systems footprint of more than 368,000 devices worldwide," said Richard Haddrill, CEO of Bally Technologies. "Our leading business intelligence suite of products will be a key component in delivering ROI on the evolving 'networked gaming floor of the future.'"

The new Bally Business Intelligence product line will feature multiple pricing and scalable options for the different data warehousing, business analysis and data visualization solutions.

"When combined with the acquired Compudigm technology, this will allow for dynamic decision-making that doesn't currently exist in the industry today and will be the most comprehensive business intelligence package in the gaming space," said Bruce Rowe, Senior Vice President of Strategy and Business Development for Bally. "And it's the perfect foundational technology for both today's networked floor and for the potential created by server applications."

The Compudigm Gaming Power technology specializes in connecting customer data with individual game data, providing game and marketing managers with deep insights into how casino patrons interact with the gaming floor. seePOWER transforms massive volumes of transaction and customer data, from any system, into critical, real-time visual insights from a physical perspective designed to prompt smarter, faster and more profitable decision-making.

The Compudigm products Bally is acquiring transform the deluge of data generated by casino slots, tables and customer loyalty systems into actionable, visual insights that help casino managers make the smartest, fastest marketing and game floor management decisions possible.

"The Bally solution will utilize seePOWER's smart marketing and predictive engine to unlock real value and to realize the full potential of a casino's business," said Wout van Loon, CEO of Compudigm International. "The seePOWER platform has provided many gaming customers with an unparalleled competitive advantage."

The Bally agreement represents Compudigm's business model to provide industry-leading solution providers with the seePOWER platform and application development suite to deliver advanced visualization, customer profiling, customer segmentation and content-intelligence to the entertainment, loyalty, financial services, retail, telecommunications, utilities and health sciences industries.

Recognized as the industry systems leader with more than 368,000 machines at casino, bingo, Class II, central determination and lottery locations worldwide -- including more than 204 locations currently running Bally eTICKET(TM) on more than 236,000 slot machines -- the Bally Technologies systems product line offers slot machine cash monitoring, table management, cashless, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives and Class II, lottery and central determination games and platforms. As the world's No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss.

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