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Bally Gaming Signs Deal With Boyd Gaming

9 September 2005

LAS VEGAS – (PRESS RELEASE) -- Bally Gaming and Systems, a business unit of Alliance Gaming Corp. (NYSE: AGI), announced today that it has entered into an agreement with Boyd Gaming Corp. (NYSE: BYD) to provide a complete systems and bonusing solution covering nearly 5,000 slot machines at two of its Las Vegas locations, the South Coast Hotel and Casino now under construction and expected to open in early 2006 and another major locals property.

The agreement calls for Bally Gaming and Systems to install complete slot and casino management systems at two of Boyd Gaming's Las Vegas properties and equip a total of nearly 5,000 slot machines, including 2,450 slot machines at the South Coast, with Bally iVIEW interactive touch-screen displays and the new Bally Power Bonusing(TM) technology.

Boyd Gaming will utilize Bally Power Rewards(TM) (formerly known as eBONUS) from the suite of Bally Power Bonusing products to create a player- centric bonusing environment that will provide an enhanced level of rewards and excitement for Boyd Gaming casino guests. Boyd Gaming also plans to utilize the Bally iVIEW displays embedded in every slot machine to convey player loyalty, bonusing and marketing messages directly to the player while seated at the games.

"We're very pleased to have Boyd Gaming and its properties as partners on this project that will position two of Boyd's showcase Las Vegas locals properties as leaders in the push to utilize technology to enhance the player experience while boosting revenues and improving operational efficiencies," said Richard Haddrill, CEO of Alliance Gaming.

"One of the driving forces behind this deal was the enhancement of the entertainment experience for our players, and we believe the Bally Systems suite of technology is a perfect fit for our properties," said David Ross, Chief Operating Officer of Boyd Gaming's Coast Casinos division. "Bally's iVIEW technology is an incredibly powerful tool that will help us maintain our leading position in the marketplace."

Recognized as the industry systems leader with more than 345,000 machines and 625 casino, bingo, Class II, central determination and lottery locations worldwide -- including more than 140 locations currently running Bally eTICKET(TM) on more than 140,000 slot machines -- the Bally Systems product line offers slot machine cash monitoring, cashless, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service.

Las Vegas-based Bally Gaming and Systems, a business unit of Alliance Gaming Corp. (NYSE: AGI), designs, manufactures, operates and distributes advanced gaming devices and systems worldwide. Additional information on Bally Gaming and Systems can be found at www.BallyGaming.com or www.BallySystems.com. Alliance Gaming, a diversified gaming company with headquarters in Las Vegas, also owns and operates Rainbow Casino in Vicksburg, Miss. Additional information and material news about the Company can be found at www.AllianceGaming.com.

In separate press releases today, Bally updated the status of its annual audit, revealed its plans for the forthcoming G2E show, and announced significant transactions with two of Boyd Gaming's Coast properties in Las Vegas and with Remington Park racino.

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Bally Gaming Signs Deal With Boyd Gaming is republished from CasinoVendors.com.