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Bally Gaming Opens Development Center in India

14 September 2005

LAS VEGAS -- (PRESS RELEASE) -- Bally Gaming and Systems, a business unit of Alliance Gaming Corp. (NYSE: AGI), announced today plans to expand its engineering operations by opening a wholly owned offshore development center in India to improve the speed and quality of product enhancement deliverables and customer service levels.

The new Bally development center will be located in Chennai, a growing technology hub of India. Chennai has emerged as a popular offshore choice as Bangalore, India's "silicon plateau," has become saturated in terms of infrastructure and availability of resources. The new center is scheduled to open in October 2005 and grow to approximately 50 people within the first few months of operation. This new offshore team is expected to augment end-to-end design and development initiatives currently taking place in Bally's U.S.- and European-based development centers.

"We are a growing company with a clear mandate to increase revenue while efficiently managing the cost of our operations. We believe that expanding offshore is a natural way to achieve this objective," said Ramesh Srinivasan, Executive Vice President of Bally Systems. "This is not a replacement strategy, and we have no plans to move our development base to India. Our India operations will support and assist our other product development centers currently operating in the U.S., France and UK.

"By productively utilizing the excellent technical talent available in India, we hope to improve the quality and functionality of our products at a faster rate than otherwise possible, thereby increasing our service levels to customers. Bally is a technology company and expanding our software engineering base in a cost-effective manner will give us a significant competitive advantage," Srinivasan said.

The expansion initiative will be spearheaded by Srinivasan Raghavan, who recently joined Bally Systems as the Vice President and Managing Director of the India center. Raghavan is an offshore veteran with more than 15 years of experience working with the Indian operations of American companies. His last role involved working with Richard Haddrill, CEO of Alliance Gaming, and Ramesh Srinivasan to establish the offshore development center of a leading software company in the supply chain industry, and growing it to more than 400 people in less than three years.

"The Indian offshore industry has matured over the years especially in terms of the seamless flow of high-quality development work between the United States, Europe and India," Raghavan said. "I am very excited to join Bally and drive its offshore initiative. I am confident that the India center will add critical value to Bally's business and prove to be a very significant strategic advantage."

In addition to making an immediate impact, during the coming years the India center is expected to grow to become a crucial backbone in providing critical technical support to Bally's international expansion plans in Macau and other countries.

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