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Bally Gaming and Systems Leads Gaming & Technology Awards

10 November 2005

LAS VEGAS – (PRESS RELEASE) -- Bally Gaming and Systems, a business unit of Alliance Gaming Corp. (NYSE: AGI), announced today that a prestigious panel of judges in the 3rd Annual Global Gaming Business Gaming & Technology Awards selected four winning Bally entries, including "Best Slot Product" for its breakthrough S9000 multi-coin, multi-line reel-spinning machine.

Paul Tjoumakaris, Senior Vice President of Slot Operations at the Borgata Hotel Casino & Spa, Claudia Winkler, President of GHI Solutions, and Peter LaMaccia, Director of the Casino Technology Department at State University of New York, Morrisville, judged dozen of entries in three distinct categories at the Global Gaming Expo in September and determined Bally had more winning entries than any other supplier.

"We are very pleased to be recognized for the strength of our outstanding lineup of innovative gaming and systems products," said Richard Haddrill, CEO of Alliance Gaming. "From the feedback we received both during and after the show, we knew that we had developed a collection of groundbreaking products that showcase Bally's bold new direction. The response from customers -- and now from such a respected panel of judges -- validates that feedback and adds to the energy coming from our development teams."

"These awards underscore our commitment to innovation and quality at all levels of our organization, and I salute our dedicated and hard-working employees on this notable accomplishment," said Robert Luciano, Chief Technology Officer of Bally Gaming and Systems.

Named "Best Slot Product," the S9000 seamlessly combines the best features of a video slot with a mechanical reel-spinning slot into one integrated and fully operator-configurable platform. With five back-lit illuminated mechanical reels and a top-mounted video display, the S9000 operates on Bally Gaming's vaunted Alpha platform, is capable of linking to select M9000 Alpha video titles and supports thousands of existing Bally S6000 reel-spinning titles.

In the category of "Best Consumer Service Technology," Bally received a second-place award for its Bally System Games(TM) downloadable technology on the iVIEW(TM) display and a third-place award for its Bally Power Progressives(TM) bonusing technology. Additionally, Bally also received an Honorable Mention for its M9000-32 video slot in the "Best Slot Product" category.

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