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Australian Government Campaign Targets Addiction

13 June 2003

AUSTRALIA – As reported by the (Australia) Advertiser: “Gaming machine addiction is the target of a dramatic new media campaign by the State Government.

“…Including television commercials, the Government's strategy is based on a highly successful Victorian campaign that saw demand for gambling rehabilitation services skyrocket.

“The advertisements aim to show the dramatic impact on families of gambling addiction.

“…No Pokies MLC Nick Xenophon has welcomed the Government's campaign, calling it `gutsy’…”

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