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Australian Gaming Firms Try Their Luck in U.K.

25 November 2001

UNITED KINGDOM –– As reported by the Sydney (Australia) Morning Herald: "Jupiters has begun trialling Keno in England - joining the growing list of Australian gaming companies exploring growth opportunities in that market.

"Through an alliance with UK operator Stanley Leisure, Jupiters has been trialling Keno in 30 betting shops in northern England since the start of the month.

"…Jupiters will make no money from the trial, with Stanley Leisure receiving all Keno revenue.

"…The UK is shaping up as the next big growth market for gaming companies after the Budd Gambling Review, released in July, recommended widespread deregulation of the British industry.

"…Kerry Packer's Publishing & Broadcasting has already confirmed it is assessing potential casino acquisitions in the UK to build on the success of Crown Casino. It is understood Victorian betting agency Tabcorp is also investigating opportunities in the UK.

"…The Keno trial in the UK arose out of a personal friendship between former Jupiters chief executive Richard Barnes and Stanley Leisure chairman Leonard Steinberg…"

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