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Atronic Focuses on Canadian Market

14 February 2005

SCOTTSDALE, Arizona – (PRESS RELEASE) -- Atronic announces a new direct sales and service focus for the Canadian market and will showcase its latest product at the upcoming Canadian Gaming Summit March 7-9 in Niagara Falls, Ontario.

Atronic has been active in Canada since 1996 primarily through distribution. "We recognize the Canadian gaming industry as a critical component of gaming in North America, and are excited about our new direct sales and service approach. It's a wonderful opportunity to work more closely with our great customers in Canada because they share in our Company Vision of introducing innovative and technologically advanced products," said Gary King, Director of Sales, West, for Atronic Americas.

Atronic appointed Deborah Smith as Senior Regional Sales Executive responsible for all provinces in Canada, supported by Technical Manager Andrew Waskawich. Deb and Andrew have over 15 years of combined experience in the gaming industry and are well known to Canadian customers. "Deb will be representing Atronic sales from her satellite office in Calgary, while Andrew will be supporting Atronic product from his satellite office in Niagara Falls. Also, Atronic has strategically designated U.S. Field Service Technicians to assist in providing superior service and support to our customers throughout Canada," said Todd Nash, Gaming Services Manager for Atronic Americas.

Atronic will officially reintroduce itself to Canadian customers at the upcoming Canadian Gaming Summit on March 7-9 in Niagara Falls, Ontario. Atronic will highlight its innovative e-motion(TM) product -- the new age of video -- including the exciting four-level progressive link called Cash Fever(TM). A range of new e-motion titles including the arctic themed Avalanche of Cash(TM), exotic Gypsy Fortune(TM) and entertaining Blastin' Barrels(TM) will also be on display. Atronic Systems will further present its range of solutions to Canadian customers at the show.

Atronic Americas, Atronic International, Atronic Australia and Atronic Systems are members of the Gauselmann Group, which has sold more than 1.9 million machines since inception. The family-owned and operated Gauselmann Group is the second largest manufacturer of gaming devices worldwide. Atronic is headquartered in Germany, and has offices in Australia, Austria, Great Britain, Peru, South Africa, and the United States of America. Recently Atronic was recognized as one of the TOP 100 "Best Workplaces" in Europe. The award was based on employee responses to a confidential questionnaire submitted by the European Union and demonstrates that Atronic's Great People approach is truly successful.

Atronic is dedicated to producing only the highest quality of entertaining games and products, including dynamic casino management and linked gaming solutions which are being operated in 83 countries worldwide. Atronic holds a total of 196 worldwide gaming licenses including the United States of America, where it is licensed to sell machines in 20 states and to 138 tribes.

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