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Atlantic City tops survey

29 April 2008

ATLANTIC CITY, New Jersey -- (PRESS RELEASE) -- The votes are in, and Atlantic City is on top. A 2008 independent study conducted by Market Metrix surveying more than 35,000 visitors to Atlantic City and Las Vegas showed that visitors preferred Atlantic City.

The "Always Turned On" destination won in each of the six categories: customer satisfaction, value for price, very likely to recommend, pampered, hip/cool, and sophisticated. The Market Metrix Hospitality Index is the largest and most in-depth measure of performance within the hospitality industry, surveying more than 35,000 people quarterly.

The Market Metrix study noted, "Compared to the Las Vegas Strip, Atlantic City guests are more satisfied with their hotel and casino experience, and in turn, are more likely to recommend Atlantic City hotels and casinos to others. For example, Atlantic City guests are impressed with Harrah's service and employee attitudes and love Borgata's celebrity-chef-run restaurants."

"The results of the study are very encouraging for Atlantic City. As the city continues to grow with new developments and increased competition, our paramount goal is to make sure every visitor has an excellent experience every time," said Jeffrey Vasser, executive director of the Atlantic City Convention & Visitors Authority. "Customer service is the cornerstone of any great destination or resort, and whether you are here for a day trip, getaway or meeting, the employees throughout the city strive to provide an experience that is unparalleled in any other destination."

    Results of the study are below:

                          Market Metrix Casino Index
                                   Atlantic City     Las Vegas Strip
    Customer Satisfaction          84.5              82.5
      Value for Price              87                82
      Very Likely to Recommend     78%               59%
    Emotion Scores
      Pampered                     76                72
      Hip/Cool                     76                73
      Sophisticated                77                73
    Demographics
      Age                          56                48
      Income                       84K               82K

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