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Atlantic City launches Pennsylvania marketing campaign

9 October 2007

ATLANTIC CITY, New Jersey -- (PRESS RELEASE) -- Atlantic City is "Turning It On" in Pennsylvania with a fourth quarter marketing campaign. The Atlantic City Convention & Visitors Authority announced a fourth quarter marketing campaign in the central Pennsylvania region as well as Wilkes-Barre - Scranton and the suburbs of Philadelphia, debuting on Monday, October 8 and running through Sunday, December 30.

"These markets have always been key markets for Atlantic City, and we are focusing more of our marketing dollars to actively promote Atlantic City's flourishing nightlife, entertainment and shopping amenities. Over the past couple of years, Atlantic City has emerged as a true shopping destination that is worth touting, with more than 200 stores ranging from Gucci to the Nike Outlet and everything in between," said Jeffrey Vasser, executive director of the Atlantic City Convention & Visitors Authority.

The "Turn It On" campaign will invest $300,000 in media focusing on Atlantic City's non-gaming amenities, including shopping, entertainment and nightlife. The campaign will consist of cable television spots, newspaper and a magazine buy. The central Pennsylvania region, Wilkes Barre - Scranton area and suburbs surrounding Philadelphia, has been a consistent visitor to the Atlantic City region, and the campaign aims to grow this market. The television spots were created by Media Imagery of Cherry Hill, NJ, with Larry Sieg, senior director of marketing for the Atlantic City Convention & Visitors Authority, serving as the producer.

Atlantic City is a hotbed of entertainment, nightlife, retail and world- class hotel accommodations. In addition to casino gaming at 11 resort-style facilities, Atlantic City features premiere nightclubs, celebrity chef dining, headliner entertainment year-round, highly recognizable sporting events, shopping venues and more creating a destination that is "Always Turned On."

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