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Atlantic City Gets to Slogan

17 October 2003

ATLANTIC CITY, New Jersey – As reported by the Associated Press: "Apparently, `Slots `R Us' wasn't broad enough.

"`Come, Spend Your Grandchildren's Inheritance'? Too long.

"…`Always Turned On'? Hmmm. It's a little suggestive, a little electric. What better way to sell a casino capital that never goes to sleep?

"The city that gave birth to Miss America, invented saltwater taffy and mastered the art of the cheap buffet has a new slogan: `Atlantic City -- Always Turned On.'

"The catchphrase and an accompanying logo, unveiled Thursday, will be used by the Atlantic City Convention & Visitors Authority in sales pitches, on literature and in appeals to meeting planners…"

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