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Atlantic City casinos resort to promos and discounts to pull punters in

24 January 2011

ATLANTIC CITY, New Jersey -- Casinos have to be creative to survive the difficult winter months, according to a Press of Atlantic City report.

A tough economy and increased competition from neighbours has put the pressure on Atlantic City casinos to come up with discounts and perky promotions to target thrifty consumers, the report explained.

Winter survival devices include: closing some rooms and attractions, laying off workers, trying to keep the remaining rooms full, discounts on meals, giveaways, and encouraging concerts and conventions, The Press of Atlantic City report explained.

Value is the theme driving Atlantic City casinos strategy during these tough months, the report made note.



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