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Atlantic City Casinos Heat Up the Summer

13 May 2004

ATLANTIC CITY, New Jersey -- (PRESS RELEASE) -- Caesars Entertainment, Inc. (NYSE: CZR) announced today that it will continue its commitment to enhancing the Boardwalk experience by offering spectacular beach bars at each of its Atlantic City casino resorts this summer.

Bally's new Bikini Beach Bar, The Hilton Beach Bar, and Caesars Sand Box Beach Bar will offer live entertainment, specialty drinks, promotions and special events throughout the summer on the beach in front of each property.

The summer fun will be even hotter in 2004 thanks to a $24 million beach restoration project undertaken by the U.S. Army Corps of Engineers. The project will widen Atlantic City beaches to 200 feet and restore the dunes to a height of two-to-three feet above the Boardwalk.

Bally's Bikini Beach Bar, scheduled to debut in June, will feature a variety of live entertainment as well as cabanas, a large stage for the band, and a 200-seat bar. The Bikini Beach Bar will offer specialty drinks including margaritas, frozen daiquiris, rum punch, as well as a limited food and snack menu.

The Hilton Beach Bar, also scheduled to open in mid-June, will kick off the summer season with a beach party highlighted by a concert starring "America" on June 27. The beach party on June 27 begins with live entertainment at 12 noon, followed by the return of the "Jersey Idol" competition sponsored by WOGL 98.1 FM. The America concert begins at 4:30 p.m., followed by live entertainment until 10 p.m. The party continues through 1 a.m. with live entertainment in the Dizzy Dolphin beachfront bar.

Throughout the day, the Hilton will offer a variety of giveaways and events, including free Norwegian Cruiseline Vacations, 30 mountain bikes, face-painting and more. Three hundred dollars in cash will be given away every five minutes from 1 p.m. to 4 p.m. on the casino floor.

Guests of The Hilton Beach Bar will also relax with cabanas, wooden gazebos, beach chairs and umbrellas as well as other beach amenities, including beachside massages available for a fee. Guests wishing to take advantage of these services should see a beach attendant, available daily from 10 a.m. to 6 p.m.

Caesars Atlantic City's Sand Box beach bar will open on Saturday, May 22. In addition to the Sand Box bar, Caesars will offer beach chair, bicycle, and umbrella rentals, as well as personal cabanas with hammocks. The Sand Box will offer summertime drinks, including homemade Pina Coladas, Strawberry Daiquiris, Margaritas, a variety of draft and bottled beer, as well as a limited food menu. Caesars Sand Box beach bar will offer seating for approximately 250 guests.

Caesars Atlantic City's Sand Box will offer live entertainment on the following schedule:

-May - Saturday, May 22: 12 noon to 11 a.m.; Sunday, May 23: 12 noon to 5 p.m.; Friday, May 28: 5 p.m. to midnight; May 29 & 30: 12 noon to midnight; May 31: 12 noon to 5 p.m.

-Early June (first two weeks) - Fridays: 5 p.m. to midnight; Saturdays: 12 noon to midnight; and Sundays: 12 noon to 5 p.m.

-Mid-June through August - Monday through Thursday: 3 p.m. to 8 p.m.; Fridays: 3 p.m. to midnight; Saturdays: 12 noon to 2 a.m.; and Sundays: 12 noon to 8 p.m.

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