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Atlantic City Casinos Cash In On Super Bowl

31 January 2002

ATLANTIC CITY -- Jan. 31, 2002 –As reported by the Associated Press: "…Even though they can't take Super Bowl bets -- unlike Nevada, New Jersey doesn't offer sports betting -- Atlantic City's casinos still get a piece of the action, parlaying the NFL championship game into a big weekend.

"They take in up to 20 percent more at the blackjack tables, baccarat pits and slot machines than on an ordinary winter weekend, officials say.

"`It's not New Year's Eve, but it's right up there in the top 20 days of the year for us, particularly because it's on a Sunday, which extends the weekend,' Annie Allman, vice president of marketing at Showboat, said.

"…Showboat expected a higher percentage of its invitees to show up for its Super Bowl party at the Mississippi Pavilion than in years past, because of post-Sept. 11 backlash.

"…`This year in particular, people are more reluctant to get on a plane,' Allman said.

"While it'll be a big day, Sunday would have been even bigger for Atlantic City casinos had the Philadelphia Eagles won a spot in the game, because many casino patrons live in eastern Pennsylvania, 56 miles away.

"…[Kenneth Condon, president of Bally's Park Place Casino Hotel] estimates that Bally's Park Place will get a 10 percent to 20 percent boost from the added Super Bowl weekend action…"

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