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Atlantic City Casino Official Remain Positive

23 September 2001

ATLANTIC CITY, New Jersey –– As reported by The Press of Atlantic City: "The terrorist attacks on the World Trade Center and Pentagon have altered the travel plans of Americans across the nation, but officials here believe the region's location will allow its tourism industry to rebound quickly.

"A nationwide survey conducted by a marketing firm after the terrorist attacks found that 68 percent of leisure travelers would prefer to drive rather than fly to their destination. Only 2 percent of Atlantic City's visitors arrive by air, so the region doesn't stand to lose as much business as other cities - like Las Vegas - that rely almost exclusively on air travel, said Speros Batistatos, president and CEO of the Atlantic City Convention & Visitors Authority.

"…As the nation's fear of flying grows, the convention and visitors authority is planning a new advertising campaign that will target markets within driving distance of Atlantic City. The authority typically has focused on drive-in markets within 300 miles of the city, but now will expand the radius of its campaign to 450 miles.

"…Regions that will be targeted in the new marketing campaign include western Pennsylvania, western New York and southern Virginia.

"…In the wake of last week's attacks, Continental discontinued its Atlantic City air service. Now, the authorities have opted to focus their efforts on attracting visitors from cities within driving distance, instead of concentrating on Cleveland and the Midwest. They're also shifting their attention away from metropolitan New York…"

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