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Atlantic City casino hosting "La Rumba Latin Nights"

3 September 2010

ATLANTIC CITY, New Jersey -- (PRESS RELEASE) -- Resorts Casino Hotel, in partnership with La Fiesta 1490AM, will present "La Rumba Latin Nights," at its award-winning dance club, Boogie Nights. "La Rumba Latin Nights" is a special party every Thursday night during Hispanic Heritage month – which is recognized nationally from September 15 through October 15. Admission will be free for all employees of the Atlantic City casino industry.

Doors for La Rumba Latin Nights at Boogie Nights will open at 10pm. Boogie Nights is located on the Dining Level between The Ballroom and Capriccio. Table reservations, VIP seating and bottle service will be available. To reserve a VIP table, guests can call the Boogie Nights Hotline at 609.340.7689.

"The concept behind La Rumba Latin Nights was simple – we wanted to throw a party to celebrate the contributions and influence of the Hispanic Community. There's no better place in Atlantic City to party than Boogie Nights," said Kathleen McSweeney, Senior Vice President of Marketing for Resorts Casino Hotel. "We have partnered with South Jersey's only Spanish Tropical radio station La Fiesta to ensure the authenticity of the music, drink selections, and vibe of the club. We're promising a true Latin club experience."

" La Fiesta in its true meaning stands for PARTY, and that is what we are throwing on Thursdays during Hispanic Heritage month at Boogie Nights," said Vic Latino, vice president of JVC Media LLC (Parent company of La Fiesta). "Salsa, Merengue, Bachata, Reggaeton - that's the vibe of La Fiesta and La Rumba Latin Nights."

Hispanic Heritage Month is the period to recognize the contributions of Hispanic Americans to the United States and to celebrate Hispanic heritage and culture . The observation started in 1968 as Hispanic Heritage Week was approved by President Lyndon Johnson and was expanded by President Ronald Reagan in 1988 to cover a 30-day period starting on September 15 and ending on October 15. It was enacted into law on August 17, 1988.

September 15 was chosen as the starting point for the celebration because it is the anniversary of independence of five Latin American countries: Costa Rica , El Salvador , Guatemala , Honduras and Nicaragua . They all declared independence in 1821. In addition, Mexico, Chile and Belize celebrate their independence days on September 16, September 18 and September 21, respectively.

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