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Another Las Vegas Casino Sues an Internet Gambling Operator

9 December 1999

The owner of the Aladdin hotel-casino under construction on the Las Vegas Strip is suing in an attempt to prevent an online casino from using its name on an Internet website.

The federal lawsuit, filed Tuesday, is requesting an order that would strip Giordano Casinos, a company based in the Bahamas, of site name "www.aladdingaming.com." Also named in the suit was Angelo Giordano, identified by Aladdin as the owner of the online casino.

Aladdin Gaming LLC, the Las Vegas operator of the Aladdin, uses "aladdincasino.com" as its website. But "aladdingaming.com" links to "Worldbet.net," an online casino. The online casino also uses a magic lamp image, similar to that used by the hotel-casino.

Although Giordano Casinos is registered as the owner of the disputed name, Aladdin argues the site violates its trademark. Issued in the 1960s, the trademark protects any use of Aladdin linked to the hotel or casino business.

"The famous Aladdin mark at the defendants' site will undoubtedly foster the mistaken belief among many consumers across the country and abroad that they are dealing with an online extension of the established, reputable and regulated bricks-and-mortar casino," Aladdin's lawsuit said.

Aladdin said it contacted Giordano on Oct. 22, but said he refused to surrender the disputed name without compensation.

Aladdin has requested a federal injunction that would transfer the name from Giordano to Aladdin Gaming. Prior to a ruling, the company wants a federal judge to order web name registration company Network Services Inc. to suspend use of the name until the issue is resolved.

Giordano could not be reached for comment on the allegations.

The lawsuit is the second in a month by Strip casinos attempting to protect their names on the Internet. In November, Mirage Resorts, Mandalay Resort Group and the Stardust hotel-casino jointly sued Los Angeles-based Stardust Co., seeking the suspension of Internet site names similar to the property names.

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