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Alliance Gaming to Unveil Strong Lineup At WGCE

16 October 2000

LAS VEGAS, Nevada – (Press Release) --Oct. 16, 2000 -- Alliance Gaming Corp. (Nasdaq: ALLY) announced today that its Bally Gaming and Systems unit, a leader in slots, video machines and casino management software for the global gaming industry, has unveiled plans for the introduction of its new products at the World Gaming Congress & Expo (WGCE), set for Oct. 18-20 at the Las Vegas Convention Center.

The industry's largest trade show provides Bally Gaming and Systems the proper platform for launching a variety of products, including new games on its Thrillions® wide-area progressive system, a variety of new video titles, a large selection of reel-spinning games and an increased level of technological advancements from the Systems unit.

Alliance and King Features Syndicate have entered into a long-term agreement that gives Alliance rights to create a series of new Blondie games for its Thrillions system. Bally Gaming will initially introduce three game versions -- Meal Ticket, Big Spender and Big Dough -- targeting the mid-range progressive market. With a jackpot reset value of $25,000, the games are designed to pay out the top award approximately every two days when fully deployed.

The popularity of Betty Boop's(TM) Big Hit, which has a $100,000 jackpot reset value and has hit an average of about every two weeks for the last year, has allowed Bally Gaming to install its Thrillions link in seven distinct markets. The national Native American link includes the lucrative markets of both Connecticut and California.

Bally Gaming will target the high-range progressive market with Millionaire 777s(TM), a three-coin $1 game that gives players a theoretical chance at the million-dollar jackpot once every approximately 115 spins.

``Blondie and Millionaire 777s are the perfect complementary products to Betty Boop, giving Bally Gaming an attractive game for three distinct segments of the wide-area progressive market,'' said Robert Miodunski, President and Chief Operating Officer of Alliance Gaming.

Bally Gaming will also use the WGCE to showcase its video offerings, including new V7200 machines with either 17- or 19-inch monitors and new game titles such as Cash Encounters(TM), The Platypus Game(TM), Multi-Play Poker(TM), Money Poppers(TM) and Play The Market(TM).

WGCE will also serve as the introductory forum for Select A Bet®, the multi-denominational technology perfected by Alliance's United Coin Machine unit and modified for use in Bally Gaming's new video games.

Bally Systems will display its SDS Ticketing technology that positions it to capitalize on the wave of interest in cashless implementation. The Systems unit will also demonstrate its new World Wide Web-based interface with its Slot Data System (SDS®) and unveil GameNet(TM), a new computer interface unit between SDS and the machines that has vast improvements in both speed and efficiency for casino operators.

``We are very pleased with both the level of creativity and the technical functionality of all of the new products that will be on display,'' Miodunski said. ``We feel Bally is one of the few companies that can offer a complete line of products across both the gaming and systems spectrums.''

Bally Gaming and Systems, a wholly owned business unit of Las Vegas-based Alliance Gaming Corporation, designs, manufactures, operates and distributes advanced gaming devices and systems worldwide. Additional information on Bally Gaming and Systems can be found at www.ballygaming.com.

Alliance Gaming is a diversified gaming company with headquarters in Las Vegas. The Company is engaged in the design, manufacture, operation and distribution of advanced gaming devices and systems worldwide, and is the nation's largest gaming machine route operator and operates two casinos.

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