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Alliance Gaming Signs Deal with Majestic Star Casino

7 August 2003

LAS VEGAS – (Press Release) -- Alliance Gaming Corp. (NYSE: AGI) announced today that its Bally Gaming and Systems business unit has entered into a corporate agreement with The Majestic Star Casino, LLC and its subsidiaries to supply the company's casino properties in four jurisdictions with a complete slot accounting, cashless and professional services solution.

Along with slot accounting and casino management solutions, the agreement calls for Majestic Star to feature Bally eTICKET, the industry's leading single-wire, ticket-in, ticket-out cashless product that will displace a competitive ticketing system at its Majestic Star Casino in Gary, Ind. Marketing and bonusing products such as ePROMO and eBONUS are also part of the agreement.

Work on displacing the current casino management systems at Majestic Star and Fitzgeralds Casino in Tunica, Miss., will begin in the coming weeks, followed by installations at Fitzgeralds Casinos in Las Vegas and Black Hawk, Colo. The casino company operates a total of approximately 4,500 slot machines at its four properties in Nevada, Indiana, Mississippi and Colorado.

Recognized as the industry leader with approximately 240,000 game monitoring units and 194 casino customers worldwide, the Bally Systems product line offers slot machine cash monitoring, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service.

Alliance Gaming is a diversified gaming company with headquarters in Las Vegas. The Company is engaged in the design, manufacture, operation and distribution of advanced gaming devices and systems worldwide, and is the nation's largest gaming machine route operator and operates two casinos.

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