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Alliance Gaming Signs Deal for Pamela Anderson Slot Machine

28 September 2004

LAS VEGAS – (PRESS RELEASE) -- Alliance Gaming Corp. (NYSE: AGI) announced today that its Bally Gaming and Systems business unit has entered into a licensing agreement with celebrity icon Pamela Anderson for a new Playboy slot machine and that she will introduce the game in person at the upcoming Global Gaming Expo.

One of the most recognizable stars of her generation and a worldwide sex symbol who has graced the cover of Playboy a record 11 times, Anderson will be displayed on a "special edition" version of the new Playboy Get Lucky Wheel(TM) slot on Bally Gaming's successful QuarterMillion$(TM) wide-area progressive link that resets at $250,000. The machine will feature photography shot exclusively for Bally Gaming by renowned photographer and creative visionary David LaChapelle.

Anderson will appear at the Bally Gaming and Systems booth from 1-3 p.m. on Wednesday, Oct. 6 during the Global Gaming Expo at the Las Vegas Convention Center and at a special sold-out customer event that night at the Palms Casino Hotel. Both the Global Gaming Expo and the Palms event are closed to the public.

"I think it's pretty safe to say that the Las Vegas gaming trade show will have a heightened level of head-turning excitement this year," said Mickey Roemer, Senior Vice President of Game Development for Bally Gaming and Systems. "We look forward to welcoming Pamela Anderson to the show and to introducing what we think will be an attractive and entertaining slot machine for both sexes."

Anderson broke onto the scene as a Playboy cover girl in October 1989 and appeared as the Miss February 1990 Playboy Playmate. She went on to co-star in the television series "Home Improvement" and starred in "Baywatch," which still airs in syndication in more than 180 countries worldwide. She also created, starred in and executive produced her own hit syndication series, "VIP," as well as appeared in several feature films. Anderson most recently published her first novel, the New York Times best-seller "Star."

Alliance Gaming is a diversified gaming company with headquarters in Las Vegas. The Company is engaged in the design, manufacture, distribution and operation of advanced gaming devices and systems worldwide and owns and operates Rainbow Casino in Vicksburg, Miss. Additional information about the Company can be found at www.alliancegaming.com.

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