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Alliance Gaming Names New Sr. Vice President for Bally Systems

4 February 2003

LAS VEGAS – (Press Release) -- Alliance Gaming Corp. (NYSE: AGI) announced today that it has appointed Mark A. Lipparelli as Senior Vice President and General Manager of the Systems division of its Bally Gaming and Systems business unit.

Lipparelli was previously the President of Shuffle Master, Inc. and replaces Bill Watson, who is retiring.

Lipparelli will be responsible for all Bally Systems activities, including the continued integration of the SDS, ACSC, Casino Marketplace and Casino Management System/400 slot accounting and casino management product lines. In addition, he will oversee the continued rollout of cashless and marketing products such as eTICKET, eCOUPON, eCOMP, ePROMO and eFUND.

"We are delighted to have Mark Lipparelli join our management team and apply his extensive gaming industry experience toward the continued growth of our Bally Gaming and Systems business unit," said Robert Miodunski, President and Chief Executive Officer of Alliance Gaming. "I have previously stated the importance of the Systems business to our strategic growth plans and Mark's arrival is indicative of the commitment that we continue to make as we build on our leadership position in this market segment. His industry experience should prove invaluable in leading our Systems group to develop products for the casino floor of tomorrow."

Lipparelli joined Shuffle Master, a gaming supply company, as Executive Vice President in April 2001 and was named President in January 2002. Prior to joining Shuffle Master, Lipparelli was Chief Financial Officer of Camco, Inc. in Las Vegas. From 1998 to 2000, he was Senior Vice President of Entertainment Systems for Bally Gaming and Systems and was responsible for the successful launch of the Company's Thrillions® wide-area progressive system and the subsequent release of the Betty Boop(TM) slot machine series. Lipparelli also previously served as Vice President of Finance for Casino Data Systems and worked for the Nevada State Gaming Control Board from 1988 to 1993. He holds a Master's Degree in economics from the University of Nevada, Reno.

"Alliance Gaming's resurgence has certainly been impressive and I'm pleased to be back with Bally Gaming and Systems," Lipparelli said. "Clearly, the emphasis that has been placed on Bally Systems and the Company's longstanding reputation provide a strong foundation for growth. I share the opinion that gaming systems will play an increasingly integral role in casino operations and management and I look forward to the exciting road ahead."

Recognized as the industry leader with approximately 217,000 game monitoring units and 187 casino customers worldwide, the Bally Systems product line offers slot machine cash monitoring, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service.

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